How do you explain when others are able to achieve things that seem to defy all the assumptions? Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him?Read more
With new realities in the business landscape, learning has moved beyond the confines of classical instructor-led training and has found its way into new channels: peer-to-peer learning, social learning, blended learning, bite-sized learning, on-the-job learning, etc.Read more
Research shows that when your non-verbal and verbal signals are out of alignment, people are forced to choose between what they see and what they hear. Subconsciously, they will believe your body language. Your body language tells more about your motives and feelings than you realise. It’s a key part of your impact on people.
So here’s a question for you. Do you pay attention to and consciously think about what you are communicating with your body? Not really, sometimes but maybe not often enough? If so, then do keep on reading!Read more
Stephen Covey’s Every day we are confronted with challenges in our private and professional life. Some are external: they are related to the company, or even to the market in which the company operates. Others are are rather related to oneself: the employees’ own mental models, the inner thoughts, beliefs, values and behavior.
Against this background, people must be aware that there are things that they can influence more easily than others. Stephen Covey, describes this very well in ‘The Circle of Concern versus the Circle of Influence’.Read more
People don’t buy what you do, they buy why you do it.
The Golden Circle is a model created by Simon Sinek. He starts from the ‘why’ in a communication. It is a framework that helps you to develop a clear message. Why? Because if you don’t know your why, then customers can’t know your .Read more
I recently was invited to give a presentation at the Local Search Conference in Ljublijana (Slovenia). The event was organised by Local Search and SIINDA. The request was quite a challenge to start with: what do you talk about when discussing a sales approach in media sales and you only have half an hour?
So many questions and even more possible answers to present. I decided to focus on just one aspect: the buyer.Read more