Argenta putting the client at the center

When we first met ADDaBOX (now marbl), our need was well defined as to what kind of support we needed to evolve from a product-driven approach towards a more customer-centric approach. ADDaBOX came with a detailed process description and implementation plan, taking into account all the key elements to ensure success.

A well thought preparation, with buy-in from all stakeholders such as our local bank agents, middle management and HQ global departments, gave us power and belief that we could move to a customer-centric approach.
The motivation and engagement of all participants during sales training, coach the coach, coaching sessions, and debriefing moments was tremendous.
The objectives defined at the start were realised.
Open communication, devotion and in-depth knowledge of development programs are in my opinion strong elements to decide to work with ADDaBOX.

Carl Van Dyck, Commercial Director

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